The prospect of playing online poker on a Playboy branded platform loomed on the horizon today, May 10, as internet gaming giant Cryptologic announced a deal with the global organistaion.

The agreement is an exclusive three-year licensing contract to launch a new gaming site with Playboy, one of the world’s foremost entertainment and lifestyle brands.

The Canadian company Cryptologic Inc is one of the leading software developers in the internet gaming market and currently provides the tecnological back up for well known names such as InterCasino, William Hill, ukbetting and Littlewoods Gaming.

As for Playboy, most people know what they are famous for, however, shrewd business practice sees them active in magazine publishing, TV programming, DVDs, branded merchandise and now internet gaming.