Proof that poker reaches all strata of society comes this week with the launch by Purple Lounge of the Ace membership card.

Purple Lounge launched in the UK in November 2005 and has set itself up as an exclusive, sleek, and sophisticated online gaming site for the elite and professional player.

Added-value features on the site include access to offers and promotions with blue-chip outfits such as Bentley and the 2006 FIFA World Cup, trendy music and a travelogue from the site’s host.

This new deal takes the exclusivity a step further as Purple Lounge tie-up with Quintessentially, the elite international concierge service and members club, to offer ‘access to the inaccessible’.