For so long a male preserve, the game of poker is thankfully opening up, with the fairer sex now competing on level terms. Debate has raged about whether female players should employ their ‘charms’ at the table, and a few professionals, such as Annie Duke have admitted to using flirtiation as a distinct tactic.

It is an undeniable fact that sex sells, and quite frankly it was only a matter of time until someone took it that stage further and injected some glamour into online play.

Bombshell has upped the ante with their launch and ‘Models by day, professional poker players by night’ strapline.