The World Series of Poker in Las Vegas is about much more than actual competition, the razzamatazz, the parties and the genuine fervour mean it's the place to be for six weeks if you are serious about poker.

And if you're going you want to be able get yourself something to remember the the craziness. To that end the WSOP has reached a multi-year alliance with XP Events, a leading retail merchandise company to broadly distribute WSOP merchandise across multiple retail touch points, including a new WSOP branded store in Las Vegas.

Through this agreement, XP Events becomes the official branded-merchandise provider for the World Series of Poker, the world’s leading poker brand.