Launched only 18 months ago, PKR.com hit another major milestone at 20:52pm on Sunday 6 January when 10,007 users played online concurrently.

2007 saw PKR prosper, reaching levels of success that has kept the compnay front of mind for online players. A year of high profile marketing, together with the launch of a national TV advertising campaign, has maintained PKR's position as one of the most innovative poker operators out there.

Unveiled at the end 2007, PKR’s new advertising campaign is being televised nationally on both terrestrial and cable channels such as Channel 4, Five, E4, Setanta, MTV, Dave and Film 4.