Online exchange betting outfit and top notch poker provider Betfair has announced it will sponsor an exclusive televised poker tournament for the first time in its history.

The Betfair.com Poker Masters of Europe is a 36-player invite-only event with a live audience. It will take place at Riverside Studios in Hammersmith on the 11th-14th May featuring players from around the world.

The tournament will be produced by Emblaze Productions, the same team behind the British Poker Open, Million Dollar Cash Game and the European Poker Masters.

Emblaze has strong relationships with a range of European broadcasters.