The World Poker Tour has announced that the Zee Sports, India’s first private sports channel, will broadcast it's television programming this September.

Zee Sports is the flagship sports channel of Zee Network, the largest media franchise serving the South Asia and the largest producer of Hindi programming in the world.

“Zee Sports and WPTE together create a powerful partnership as the most trusted vehicles to introduce poker to India,” said Steve Lipscomb, WPT Founder, President and CEO. “We are delighted to be making history together.”

Zee Sports will exclusively broadcast nineteen two-hour WPT Season IV episodes in India.

Zee Sports will promote the WPT series on-air and online through its website www.zeesports.co.in.

It will broadcast the episodes alongside current sports programming such as football, cricket, tennis, motor sports and golf, with WTP poker scheduled to begin airing in September 2008.