PKR.com, the innovative 3D poker room, is set to reach another milestone in February when the number of registered users will hit 1.5 million.

PKR.com reached the 1 million mark just five months ago in September of 2007, and its continuous strong growth means PKR.com is a major player in the online poker market.

State-of-the-art 3D graphics allow players to customise characters and interact with opponents. This has proven irresistible to players, with the average number of concurrent peak time players now reaching as high as 10,000.

PKR.com has stayed completely out of the US, meaning the company has never accepted cash bets from American players. This decision has been fully vindicated in the light of the October 2006 passing of the UIGEA that effectively outlawed online gaming in the US. Nevertheless, now in its second year, PKR.com is poised to continue its rapid growth.

The marketing strategy includes a groundbreaking national television advertisement campaign, which is currently airing on both mainstream terrestrial and cable channels such as Channel 4, Five, E4, Setanta, MTV and Dave, will ensure a high level of exposure to a new mass audience.

PKR’s Marketing Director Simon Prodger said, “PKR attracts a hugely diverse audience. I am extremely delighted with the success we have so far achieved and hope that PKR continues to expand and grow throughout 2008”.