With the World Series and the cream of world poker talent in town, there are plenty of deals being done away from the poker tables in the West End of London.

Betfair have signed the Norwegian online superstar Annette "Annette_15" Obrestad. She will be one of their main faces in the years to come, and will be playing all European Poker Tour tourneys and the Aruba Classic. In addition Betfair will send her all over the world to play and represent them.

Once Annette decided to focus more on her live game, she did not have to wait long before the offers came.

Right now Annette is in London for the WSOPE and is one of the chipleaders.

She is understandably delighted with the arrangement: "I am very happy that we reached an agreement, and I am happy it was Betfair."

"Their management and pokerclient are both something I really like. I am looking forward to being a good ambassador for them, and I can focus on getting good results." Betfair's Norwegian marketing manager, Frode Helland said: "We are thrilled to get Annette on our professional poker team, and have great belief that we will be seeing a lot of Annette in the years to come."

"In our opinion she is one of the worlds best online tournament players, and we are sure that she will have great success also playing live in the years to come."