If you ask me, the whole ‘customer loyalty thing’ has gotten a bit out of control. I was initially more than happy to carry a Sainsbury’s card and later on even a Tesco’s card, just to mix things up a little – a sort of reward points double agent, if you will. But now I have so many of these bloody cards that I can’t cope. Every time I forget my Boots card the checkout person looks at me like I’m a shoplifter.

Now the same ‘revolution’ is happening on poker websites. The operators don’t want you flitting willy-nilly from site to site, ruining their rake, so they tempt you with the promise of ‘free’ things.