Before we get into specifics about how to play in certain situations after the flop in no-limit hold’em, we have to look at betting theory in general. Here is the most important thing about betting post-flop: all bets must have a purpose.

That may sound obvious, but be honest with yourself and see if you can convincingly tell me the purpose of most of the bets you make. Generally, there are three things you want to accomplish with a post-flop bet: make them fold; make them call; get information.

If you’re trying to get your opponent to fold, it’s usually because you have a bad hand and want to pick the pot up right there.