TOTAL GOALS

This market is the basis for nearly every other bet quoted by the firms. From an estimate of the total number of goals in a game, the spread firms will work out supremacy, goal minutes, player performances, shirt-number markets, win indexes and the rest. The quote for the total number of goals in a game is often 2.6-2.8. Statistically, only 2% of games are seven-goal thrillers, only about 25% have more than three goals, and by far the most common scorelines are 1-0 and 1-1. The average Premiership game has just 2.65 goals. SUPREMACY

As a general rule, people want to back favourites in football and will look to buy rather than sell supremacy (supremacy is a team's winning margin in a football match).