Despite their popularity across the Far East, where they are easily the most fashionable way to bet on football, it’s hardly surprising that Asian handicaps are still something of an undiscovered area of betting for many British punters.

Faced with the prospect of betting on teams with the seemingly nonsensical head start of a half or a quarter of a goal, and dealing with the complexities of terms like ‘split balls’, and concepts such as simultaneously winning and losing a bet (!) it’s understandable that many football fans head straight back to the familiarity of the fixed-odds coupons.

But to dismiss this fascinating and often highly profitable form of gambling as too complex or merely the preserve of betting anoraks would be to brush aside a betting opportunity that many people would argue offers significantly better value than traditional forms of football betting.