When prices go down, many investors bail out, but short selling can be lucrative if you know what you're doing. Clem Chambers explains how to make money from shares that plummet



Most investors are bulls. Speculation and investing are acts of optimism, so they don't fit well with predictions of price falls and doom. Most people's natural response to the prospects of a bear market is to take their money off the table and stick it in the building society.



Clearly, trying to make money in a bear market by buying a select few shares that might go against the trend, is a very difficult game to play.